The BookMark
Retail · Neptune Beach
The BookMark is the independent bookstore at 220 First Street, Neptune Beach, FL 32266, in Beaches Town Center where Atlantic and Neptune Beach meet. Google Places lists the phone as (904) 241-9026. This Stay Safe Jax page is that First Street shop. It is not Chamblin Bookmine, not San Marco Bookstore, and not a Jacksonville mainland chain.
Visit Jacksonville lists The Bookmark at 220 First Street and says the shop opened in 1990 as an independent community bookstore. A April 23, 2026 UNF School of Communication feature said the store has been a Neptune Beach landmark since 1985 and found its longtime owner, Rona Brinlee, in 1990. UNF wrote that staff send weekly bestseller numbers to the New York Times list and host author nights. Action News Jax reported on March 4, 2026 that The BookMark at 220 First Street was a drop-off for Tenikka’s Books for Kids. Jacksonville Moms Group listed a 36th-birthday gathering on August 22, 2026.
Public ratings on this page are stored snapshots, not live scores. Google Places currently lists Bookmark at 4.6 from 196 reviews for the 220 First Street listing, the same place ID stored here. Stay Safe Jax has no stored Yelp rating, so the headline is the Google snapshot: 4.6 from 196 reviews. A 196-review file on a beach independent bookstore is a normal small-shop count. The scores are not live.
Google currently lists Monday through Wednesday 10:00 a.m. to 5:00 p.m., Thursday through Saturday 10:00 a.m. to 6:00 p.m., and Sunday 12:00 p.m. to 5:00 p.m. Visit Jacksonville’s older directory hours (closing at 4:00 p.m. and Sunday closed) disagree. Stay Safe Jax uses the current Google snapshot and tells residents to check Maps the day they go. Google Places lists wheelchair-accessible parking and entrance. Stay Safe Jax did not independently inspect the shop.
Stay Safe Jax leaves warning flags at 0. The BookMark is a well-liked Neptune Beach bookstore with a strong Google snapshot and recent UNF, Action News Jax, and visitor-bureau coverage. Hours disagree across listings, so confirm before you drive to First Street.
Neptune Beach’s First Street bookstore is a Beaches Town Center independent, not a used-book warehouse on Roosevelt. UNF’s 2026 feature and Action News Jax’s book-drive story are the recent public record. Visit Jacksonville’s older hours disagree with Google; that is why this page tells you to check Maps. A 4.6 from 196 reviews is a strong small-shop file. Stay Safe Jax does not invent author-event calendars. Call (904) 241-9026 if you need a signing time.
Where is The BookMark?
Google Places and Visit Jacksonville list the store at 220 First Street, Neptune Beach, FL 32266. The phone is (904) 241-9026. Action News Jax used the same Beaches Town Center address.
Is The BookMark the same as Chamblin Bookmine?
No. The BookMark is an independent Neptune Beach shop. Chamblin Bookmine is a large Roosevelt Boulevard used-book warehouse. Stay Safe Jax keeps those pages apart.
What is The BookMark’s Google rating?
As stored in September 2026, Google Places lists 4.6 from 196 reviews. That snapshot is not live. Stay Safe Jax has no stored Yelp rating, so the headline is 4.6.
When did The BookMark open?
UNF wrote in 2026 that the store has been a Neptune Beach landmark since 1985 and that Rona Brinlee became owner in 1990. Visit Jacksonville uses 1990 as the independent-bookstore date.
What are The BookMark hours?
Google currently lists Monday–Wednesday 10 a.m.–5 p.m., Thursday–Saturday 10 a.m.–6 p.m., and Sunday 12–5 p.m. Visit Jacksonville’s older listing differs. Check Google the day you go.
